We just got the new Aveda make up in at our North East Studio. Honestly, it felt like it took forever for Aveda to re-formulate it's original make up, repackage, get a new unit, and ship it to us. It was definitely worth the wait!
Aveda decided to be the first US company to create a paraben free make up line. I had no clue what this meant, or why I would want to use this instead of something else. I found out that parabens are a preservative that are found in most cosmetics. Although they are an effective preservative, they have been found in breast cancer tumors. If you want to read more on the parabens, and what the FDA thinks about them, click on the link. When I heard that they were actually finding parabens in breast cancer tumors, that was enough for me to switch all of my make up over to the new line. I have to say, I haven't noticed any difference in the performance of the product. The colors are great, it feels wonderful on my skin, and my clients are loving it! My thanks and appreciation go out to Aveda, for caring enough to take the parabens out of their make up so that they KNOW it's safe for us to use.
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